Inspiring widespread behavior change that reduces water pollution and protects water supplies

Who We Are

Clear Choices Clean Water® is a program of the White River Alliance. It was developed in partnership with the The Watershed Foundation in 2010. The program has many licensed users throughout Indiana, as well as National Affiliate programs across the country. Clear Choices is supported and utilized by several municipal stormwater departments (MS4s), lake and watershed organizations, SWCDs, water utilities, and other non-profit and agency partners.

Clear Choices is led by its passionate and creative Board of Directors and Executive Staff:

Tim Stottlemyer

City of Noblesville


Lance Lantz

Town of Zionsville

Vice President

Lyn Crighton

The Watershed Foundation


Jill Hoffmann

White River Alliance

Program Director


Clear Choices Clean Water has received numerous awards for its innovative approach to water resource protection.

Excellence in Communications, Top Overall Project Award, National Association of Flood and Stormwater Management Agencies – 2018

Outstanding Website, Indiana Water Environment Association – 2016

Technical Merit Award, North American Lake Management Society – 2013

Indiana Governor’s Award for Environmental Excellence, Outreach and Education – 2012

Telly Award for Best Cause-based Marketing Spot – 2012

Excellence in Innovation Award, Indiana Water Resources Association – 2011

Become a Clear Choices Clean Water Supporter

Clear Choices Clean Water relies on a combination of license fees, grants, and individual or corporate donations to continue our mission of inspiring the widespread behavior change that reduces water pollution and protects water supplies. Donations play an important role in maintaining the program as they provide critical unrestricted funding that is needed for innovation and expanded reach to underserved areas.

You can help us ensure Clear Choices’ success and affordability by becoming part of the Water Supporters group. Choose from our standard levels of giving to support specific program elements or individualize your giving amount. No donation is too small, and all Water Supporters are equally recognized and appreciated. All donations are tax-deductible. If you would like to talk with program staff about directing your donation or any other questions you may have, please reach out to Leslie at

With your help, we will change how people think about water. We will build their connection to it and inspire personal action!

How Else Can I Get Involved?

Please also consider sharing educational content through your email and social media networks. Stay up-to-date on relevant seasonal messages by signing up for the Clear Choices Clean Water e-news and following us on Facebook, Instagram, and YouTube.

E-Newsletter Sign-Up

Shop Our Store

Clear Choices Clean Water is not just a pretty website. We’ve developed a large suite of materials to aid in your outreach efforts. We even have some cool merchandise for sale if you want to use it to engage others in your community!

Clear Choices Clean Water Store

Chat With Us!

Contact Clear Choices program staff with any questions at